Perfect Breitling replica watches UK says it will continue its focus on growing online sales and direct to consumer channels in commentary accompanying FY2024 financial results for the British operation.
Sales dropped by 14.3% to £76.4 million for the year ending March 31, 2024, which is the second-highest annual turnover in history for Swiss made Breitling fake watches UK, topped only by the prior financial year’s £89 million.
Operating profit was down by 14.7% to £3.05 million, which would also have been the company’s best-ever were it not for the exceptional post-pandemic 2022-23 boom year.
LVMH Watch & Jewellery, home to TAG Heuer, Hublot and Zenith for the UK and Ireland (including wholesale and retail), posted a similar dip in sales of 11.5% from £136 million to £120 million for its most recent financial year, which ended on December 31, 2024.
With the exception of Rolex and Patek Philippe, financial results from retail specialists such as Laings, Watches of Switzerland Group, Beaverbrooks and Chisholm Hunter, have seen sales broadly flat from late 2022 into early 2024, but watch manufacturers within the Swatch, Richemont and LVMH groups, have dipped from record highs over the same period.
This suggests a shift in market share from group brands like TAG Heuer, Panerai, Omega, IWC, Hublot, Vacheron Constantin and Jaeger-LeCoultre to the giant privateers: Rolex, AP and Patek Philippe and their retail partners.
However, even retailers that have maintained sales close to all-tiome-highs have seen profits squeezed as the cost of building and maintaining exceptional showrooms with expert teams rises.
High quality UK replica Breitling watches predominately operates a wholesale business model in the UK. It has close to 30 branded boutiques across the UK, mostly “external” boutiques run by retail partners including WoSG and Beaverbrooks in addition to 86 authorised dealer multibrand showroom locations.
Commenting on its wholesale-to-retail strategy, cheap Breitling copy watches UK states: “The key objective for the business remains to grow and optimise the distribution network whilst enhanding the image, sales density and efficiency with our partners. There will also be continued focus on growth of online sales and direct to consumer channels.
“During the [FY2024] year, one external boutique was internalised, a further six external boutiques were opened and we continued to invest in enhanced presentation across all distribution channels.”